Open Web Analytics Hosting at 365i

Open Web Analytics (OWA) is an open-source web analytics platform that provides insights into website traffic, user behavior, and marketing performance. It’s a flexible and powerful alternative to commercial analytics tools like Google Analytics, with the added benefit of being self-hosted for complete data control.

Key Features:

• Visitor Tracking: Track website visitors, page views, and engagement metrics in real time.
• Heatmaps and Click Tracking: Visualise where users are clicking and interacting with your website to optimise user experience.
• Goal Tracking: Set and monitor goals such as form submissions, downloads, or purchases to measure conversions.
• E-commerce Tracking: Track product views, shopping carts, and transactions to understand how users are interacting with your store.
• Referrer and Campaign Tracking: Monitor where your traffic is coming from, including social media, search engines, and paid campaigns.
• Customizable Dashboards: Create tailored reports and dashboards to focus on the metrics most important to your business.

Common Uses:

• Website Traffic Analysis: Understand user behaviour, including which pages are most visited and how users navigate through your site.
• E-commerce Performance Tracking: Track sales, conversions, and customer activity within your online store.
• Marketing Campaign Analysis: Monitor the effectiveness of marketing campaigns, SEO efforts, and social media traffic.
• User Experience Optimisation: Use heatmaps and click tracking to improve website layout, design, and content.

Getting Started:

1. Install on 365i with 1 Click: Set up Open Web Analytics quickly using the 1-click installation feature on 365i.
2. Configure Tracking: Add tracking code to your website’s pages to begin collecting data on user interactions.
3. Set Goals and Events: Define goals such as form submissions or purchases to track conversions and key actions.
4. Customise Dashboards: Set up dashboards to monitor the metrics that matter most to your business.
5. Analyse and Optimise: Use the collected data to optimise your website’s performance, user experience, and marketing strategies.

Open Web Analytics provides a comprehensive, self-hosted solution for tracking website performance, giving you control over your data and offering powerful insights to improve your online presence.