The Curtain Shop in Kettering is a long established business supplying curtains, blinds, custom headboards and all manner of accessories and bespoke soft furnishings. They had a website in place for several years that was indeed responsive and well designed with decent images. However, it was time for a slight refresh.
The important factor was to maintain the colours and branding with which they were familiar and happy, but to make the website feel more polished and impactful. Further, they already enjoyed good search engine results which at the very least be protected. We decided it would make more sense to improve them.
So the project was to build a new impactful website, with the same colours and branding. To maintain the good search results and attempt to improve on them.
We did away with the boxed design and went full screen with far superior images and slick slider banner using Ken Burns effects. We implemented redirects where needed to maintain page URL’s and search results, whilst going through the SEO process very carefully. We fixed old broken links and ensured deployed software to manage SEO both generally as well as for Google Local. All search results have either been maintained, or or improved.
Our client reports 30% increase in leads generated from the website already and traffic is rising daily.