Does the hosting company I use have any impact on my website rankings?

Some budget hosting companies offer exceptionally cheap hosting.  Does it make any difference to my ranking who hosts my website?

In essence, no it doesn’t matter who hosts your website, so long as your website can be easily and readily accessed.

However, if you use a low budget hosting company, you might be surprised to find out the location of the server hosting your website.  It might not be in the country your hoping to attract traffic from?  For example, if you have a plumbing and heating company in London, but your website is hosted in Dallas, Texas, it’s unlikely that your really going to get the traffic you were ideally hoping for.  So, you should always check the location of the server your website will be hosted on.

You may also want to consider how many other websites will be hosted on the same IP address (same server) your website is on?  Some of the budget hosting companies make a profit by running staggeringly high numbers of websites on each server.  Perhaps as many as 10,000 per server.  Technically that might not be a problem if the hardware is capable of running all those sites, but can you be sure that your site is in a good neighbourhood?  Typically, none of the sites on the servers will be monitored.  If some of them are dubious in some way, or under an active penalty of some kind, your own website could end up suffering too.

When it comes to hosting, better to spend at least a reasonable amount of money with a company you know and trust.  If it’s a business website, you should get business class hosting and support.  For a hobby or family website, it might not be so important.

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Category: Search Engine Optimisation

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Comments 2

  1. Exactly! The hosting company can also set the negative impact in SERPs and there is a strong reason behind it, that is; if you are linked with any company/person which has no worth in the market. And here of course we talk for the robots and system efficiency… If google finds that your website is hosted with that company which has been spammed by google robot’s then its time to change your hosting company.

    1. Post
      Author

      Google’s Matt Cutts talks about being in a “good” or “bad” neighbourhood. There’s more to it than just the hosting company of course, things like link farms and paid links, but the IP that your website resolves too is very much part of the equation.

      Cheap or “budget” hosting can be a huge mistake. It’s a gamble. Is it worth it to save a few bucks? IMHO – no; it is not.

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