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    <title>BSolve IT Limited News</title>
    <link>http://www.bsolveit.com</link>
    <description>Latest News and Industry Articles.</description>
    <language>en-gb</language>
    <category>General News</category>
    <pubDate>Thu, 09 Sep 2010 10:37:12 GMT</pubDate>
    <lastBuildDate>Thu, 09 Sep 2010 10:37:12 GMT</lastBuildDate>
    <generator>CMS4Seo</generator>
    <webMaster>sales@bsolveit.com</webMaster>
    <item>
      <title>Latest Website Launch for CMS4Seo &amp; Menorca Singles Holidays</title>
      <link>http://www.bsolveit.com/news/article-30--latest-website-launch-for-cms4seo-and-menorca-singles-holidays.htm</link>
      <description>Latest Website Launch for CMS4Seo &amp; Menorca Singles Holidays</description>
      <pubDate>Thu, 17 Dec 2009 11:24:44 GMT</pubDate>
      <guid isPermalink="true">http://www.bsolveit.com/news/article-30--latest-website-launch-for-cms4seo-and-menorca-singles-holidays.htm</guid>
      <comments>http://www.bsolveit.com/news/article-30--latest-website-launch-for-cms4seo-and-menorca-singles-holidays.htm#UserComments</comments>
      <category>General News</category>
      <content:encoded>&lt;h1&gt;Latest Website Launch for CMS4Seo &amp;amp; Menorca Singles Holidays&lt;/h1&gt;
&lt;h2&gt;Complete website redesign for client, &lt;a href="http://www.menorcasinglesholidays.com" target="_blank"&gt;Menorca Singles Holidays&lt;/a&gt;, see's colourful new website built with CMS4Seo
&lt;p&gt;&lt;a href="http://www.menorcasinglesholidays.com/" target="_blank"&gt;&lt;/a&gt;&lt;/p&gt;
&lt;/h2&gt;
&lt;p&gt;&lt;a href="http://www.menorcasinglesholidays.com/" target="_blank"&gt;&lt;img style="border-bottom: 0px solid; border-left: 0px solid; border-top: 0px solid; border-right: 0px solid;" alt="Menorca Singles Holidays logo" src="http://www.bsolveit.com/uploads/images/portfolio/CompanyLogo.jpg" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The Menorca based client that specialises in activity lead holidays on the beautiful island of Menorca has been a client of BSolve IT Limited for many years and have been through a couple of redesigned sites in that time as new technology became available.  The launch today of their new &lt;a href="http://www.menorcasinglesholidays.com" target="_blank"&gt;singles holidays&lt;/a&gt; website is very exciting as the site has been entirely built on the latest build of &lt;a href="/cms4seo.aspx"&gt;CMS4Seo&lt;/a&gt; and includes a wealth of new features for the client, and for the clients clients.&lt;/p&gt;
&lt;p&gt;The new features include:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;RSS News Feeds&lt;/li&gt;
    &lt;li&gt;RSS FAQ Feeds&lt;/li&gt;
    &lt;li&gt;User Comments&lt;/li&gt;
    &lt;li&gt;RSS Comments Feeds&lt;/li&gt;
    &lt;li&gt;Image Galleries&lt;/li&gt;
    &lt;li&gt;Improved Site Navigation&lt;/li&gt;
    &lt;li&gt;Faster Page Loads&lt;/li&gt;
    &lt;li&gt;...and many more exciting new features to improve the user experience&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Visit the new site at &lt;a href="http://www.menorcasinglesholidays.com"&gt;www.menorcasinglesholidays.com&lt;/a&gt;&lt;/p&gt;
</content:encoded>
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    <item>
      <title>The Ultimate ASP.NET Developer Conference - DevReach 2009</title>
      <link>http://www.bsolveit.com/news/article-29--the-ultimate-aspnet-developer-conference---devreach-2009.htm</link>
      <description>The Ultimate ASP.NET Developer Conference - DevReach 2009</description>
      <pubDate>Thu, 13 Aug 2009 04:16:48 GMT</pubDate>
      <guid isPermalink="true">http://www.bsolveit.com/news/article-29--the-ultimate-aspnet-developer-conference---devreach-2009.htm</guid>
      <comments>http://www.bsolveit.com/news/article-29--the-ultimate-aspnet-developer-conference---devreach-2009.htm#UserComments</comments>
      <category>General News</category>
      <content:encoded>&lt;h1&gt;DevReach 2009&lt;h2&gt;The Ultimate ASP.NET Developer Conference&lt;br&gt;&lt;/h2&gt;&lt;/h1&gt;&lt;p&gt;First organised in 2006,&amp;nbsp;&lt;a href="http://devreach.com" target="_blank"&gt;DevReach&lt;/a&gt; is the premier developer conference on Microsoft technologies in Southeastern Europe.&amp;nbsp; The conference is intended for developers &amp;amp; IT professionals engaged or interested in application development, based on Microsoft technologies. DevReach is unique because it provides the best environment in which to: &lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Learn from leading practitioners in this area&lt;/li&gt;
&lt;li&gt;Get practical tips and tricks&lt;/li&gt;
&lt;li&gt;Discuss problems and their solutions with your peers &lt;/li&gt;
&lt;li&gt;Establish valuable contacts and advance your career opportunities &lt;/li&gt;
&lt;li&gt;Get insight on Microsoft’s technology roadmap&lt;/li&gt;&lt;/ul&gt;
&lt;p&gt;Industry leading vendors&amp;nbsp;of .NET controls, &lt;a href="http://www.telerik.com" target="_blank"&gt;Telerik&lt;/a&gt;, collaborate with Martin Kulov at&amp;nbsp;&lt;a href="http://kulov.net" target="_blank"&gt;Kulov.net&lt;/a&gt;&amp;nbsp;to bring us this premier educational event, which is also supported by Microsoft, asp.netPRO Magazine , SDTimes Magazine and .NET Magazine.&lt;/p&gt;
&lt;p&gt;As avid users and advocators of &lt;a href="http://www.telerik.com/products/aspnet-ajax.aspx" target="_blank"&gt;Telerik RadControls for ASP.NET AJAX&lt;/a&gt;, the industry leading AJAX components, we are extremely excited to attend session of ASP.NET 4.0 and Visual Studio 2010 which we believe provides some major additions to AJAX with greater client support in the way of templates and the DataView control for data binding. It also remedies several issues that have existed since version 1.0, including control naming and controls that render more standard compliant HTML. Dyanamic Data also has changes to make its features available to all ASP.NET web sites. This release also focuses on easing deployment issues with web packages and the ability to transform web.config files for deploying to production servers.&lt;/p&gt;
&lt;p&gt;Speakers at this years DevReach include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="http://blogs.telerik.com/toddanglin/posts.aspx" target="_blank"&gt;Todd Anglin&lt;/a&gt;&amp;nbsp;- President of the North Houston .NET User Group, an O’Reilly author, and Telerik's Chief Technical Evangelist.&amp;nbsp; &lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.microsoftregionaldirectors.com/profile.aspx?rd=1084" target="_blank"&gt;Stephen Forte&lt;/a&gt;&amp;nbsp;- Chief Strategy Officer&amp;nbsp;at Telerik&lt;/li&gt;
&lt;li&gt;&lt;a href="http://blogs.telerik.com/inasearchforthelimits/posts.aspx" target="_blank"&gt;Erjan Gavalji&lt;/a&gt;&amp;nbsp;- a Product Manager at Telerik. Also worked as a Senior Developer on the Telerik ASP.NET product teams for 5 years&lt;/li&gt;
&lt;li&gt;...numerous .NET developer guru's and technology evangelists from industry leading organisations, including Microsoft.&lt;/li&gt;&lt;/ul&gt;
&lt;p&gt;The 2009 edition of the premier developer event will be held in Arena Cinema Mladost, October 12-13 in Sofia, Bulgaria.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://devreach.com/AttendingDevReach/Pricing.aspx" target="_blank"&gt;Register now&lt;/a&gt;, before it's too late!&lt;/p&gt;</content:encoded>
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    <item>
      <title>Website design with ASP.NET gets even more exciting!</title>
      <link>http://www.bsolveit.com/news/article-28--website-design-with-aspnet-gets-even-more-exciting.htm</link>
      <description>Website design with ASP.NET gets even more exciting with the latest release of rad controls for ASP.NET AJAX from Telerik</description>
      <pubDate>Thu, 09 Jul 2009 11:08:21 GMT</pubDate>
      <guid isPermalink="true">http://www.bsolveit.com/news/article-28--website-design-with-aspnet-gets-even-more-exciting.htm</guid>
      <comments>http://www.bsolveit.com/news/article-28--website-design-with-aspnet-gets-even-more-exciting.htm#UserComments</comments>
      <category>General News</category>
      <content:encoded>&lt;H1&gt;Website design with ASP.NET gets even more exciting thanks to Telerik&lt;/H1&gt;
&lt;P&gt;As a company that specialises in&amp;nbsp;&lt;A href="http://www.bsolveit.com/145--website-design-kettering-northamptonshire.htm"&gt;website design&lt;/A&gt;&amp;nbsp;with ASP.NET, we have developed a reputation for delivering outstanding solutions that are both intuitive and attractive.&amp;nbsp; This is in no small way thanks to the superb tools developed by &lt;A href="http://www.telerik.com" target=_blank&gt;Telerik&lt;/A&gt;, leading vendor of &lt;A href="http://www.telerik.com/products/aspnet-ajax.aspx"&gt;ASP.NET AJAX&lt;/A&gt;&amp;nbsp;components and controls.&lt;/P&gt;
&lt;P&gt;This month see's the release of their Q2 for 2009 build of rad controls for ASPNET AJAX.&amp;nbsp;&amp;nbsp;&lt;A href="http://www.telerik.com/products/aspnet-ajax.aspx" target=_blank&gt;Telerik RadControls for ASP.NET AJAX&lt;/A&gt; includes 27 major and 35 helper controls with proven reliability that help you build elegant UIs. From the leading AJAX data grid to the HTML editor used even by Microsoft, you will have all the building blocks for creating rich, SEO-friendly, high-performance Enterprise web applications.&amp;nbsp; New in this release are some exciting additions including a CAPTCHA control, a BinaryImage control, and a terrific looking ListBox control.&amp;nbsp; There are of course online&amp;nbsp;&lt;A href="http://demos.telerik.com/aspnet-ajax/controls/examples/default/defaultcs.aspx" target=_blank&gt;demo's for all the controls&lt;/A&gt; available on the Telerik website.&lt;/P&gt;
&lt;P&gt;With every new release of the Telerik rad controls for ASP.NET AJAX, we get very excited about how we can put these excellent controls to good use in our projects and solutions.&amp;nbsp; Our content management system, &lt;A href="http://www.bsolveit.com/cms4seo.aspx"&gt;CMS4Seo&lt;/A&gt;, is built almost entirely with these controls and is proving to be an exceptional product.&amp;nbsp; Our clients not only report on how fast and easy to use the system is, but also how good it looks.&amp;nbsp; In particular, our clients appreciate the editor, which is of course the &lt;A href="http://www.telerik.com/products/aspnet-ajax/editor.aspx" target=_blank&gt;Telerik rad editor&lt;/A&gt;, which makes editing their pages so easy, even with minimal HTML understanding.&amp;nbsp; It has so many built in wizards and powerful tools, that creating and editing even complex pages is made as easy as possible.&lt;/P&gt;
&lt;P&gt;Creative juices began flowing for us the instant we got our hands on this latest release from Telerik.&amp;nbsp; We&amp;nbsp;are looking at ways to utilise these new tools in the next release of our CMS, to make it even more powerful, but equally fast and user friendly.&amp;nbsp; &lt;/P&gt;
&lt;P&gt;Many thanks Telerik.&amp;nbsp; Keep up the good work!&lt;/P&gt;</content:encoded>
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    <item>
      <title>Over submitting your website to Google causes it to be penalised</title>
      <link>http://www.bsolveit.com/news/article-25--over-submitting-your-website-to-google-causes-it-to-be-penalised.htm</link>
      <description>Does over submitting your website to Google cause it to be penalised?</description>
      <pubDate>Tue, 28 Apr 2009 10:21:24 GMT</pubDate>
      <guid isPermalink="true">http://www.bsolveit.com/news/article-25--over-submitting-your-website-to-google-causes-it-to-be-penalised.htm</guid>
      <comments>http://www.bsolveit.com/news/article-25--over-submitting-your-website-to-google-causes-it-to-be-penalised.htm#UserComments</comments>
      <category>General News</category>
      <content:encoded>&lt;P&gt;&lt;IMG style="FLOAT: right; WIDTH: 400px; HEIGHT: 400px" alt="Over submitting your website to Google causes it to be penalised" src="http://www.bsolveit.com/uploads/images/stop-3dman.gif"&gt;&lt;/P&gt;
&lt;H1&gt;Has my website been penalised by Google?&lt;/H1&gt;
&lt;P&gt;In some circles it's commonly accepted that if you over &lt;A href="http://www.google.com/addurl/?continue=/addurl" target=_blank&gt;submit your website to Google&lt;/A&gt;, or any search engine, that you will be penalised for it.&amp;nbsp; In other circles, it's accepted that you can actually submit your website to Google everyday if you like, and that you will never incur any penalties whatsoever for doing so.&amp;nbsp; Google claims that there is actually no penalty for repeatedly submitting your website to them.&amp;nbsp;&amp;nbsp;That's true,&amp;nbsp;and yet, the penalties for over submission are very real indeed.&amp;nbsp; &lt;/P&gt;
&lt;P&gt;Why the&amp;nbsp;complete contradiction?&amp;nbsp; Is your website being penalised, or is it not?&amp;nbsp; If it is, by whom?&amp;nbsp; Why?&amp;nbsp; And what are the penalties?&amp;nbsp; All very good questions, and yet the answer is so obvious that it's hard to believe anyone would miss it.&amp;nbsp; But miss it they do, in their thousands every day.&lt;/P&gt;
&lt;H2&gt;Who is Penalising your website when you over submit?&lt;/H2&gt;
&lt;P&gt;"Google's mission is to organize the world's information and make it universally accessible and useful" - &lt;A href="http://www.google.com/corporate/" target=_blank&gt;Google Mission Statement&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;What does this mean to us?&amp;nbsp; Perhaps not a great deal on the surface.&amp;nbsp; However, we all use Google everyday, and rely on it to find the content we were looking for.&amp;nbsp; Google quite rightly prides itself on finding&amp;nbsp;search results faster, and with less fuss, than any other means&amp;nbsp;of search on the internet.&amp;nbsp; Google has invested vast resources in&amp;nbsp;their infrastructure.&amp;nbsp; Estimates are&amp;nbsp;that Google maintains over 450,000 servers, arranged in racks located in&amp;nbsp;clusters in cities around the world, in order to achieve&amp;nbsp;their goal of providing the best search service on the net.&amp;nbsp; Few people would deny that there's is not the best search service.&amp;nbsp; &lt;/P&gt;
&lt;P&gt;Googlebot, the Google crawler, enjoys nothing more that juicey, new, unique content.&amp;nbsp; It's always hungry for more and more new content; eager to analyse it, index it, digest it, syndicate it, and generally consume it.&amp;nbsp; It just can't get enough.&amp;nbsp; We must feed it, and feed it often.&amp;nbsp; It has an insatiable appetite for content!&amp;nbsp; &lt;/P&gt;
&lt;P&gt;The more content we give Googlebot; the more it wants.&amp;nbsp; The more pages you publish on your website; the more you update and add content to your website; the more often Googlebot will come back to index it.&amp;nbsp; The same is also true if we would prefer that Googlebot not visit us so often.&amp;nbsp; Just feed it less.&amp;nbsp; That means publishing less content.&amp;nbsp; Fewer pages&amp;nbsp;and less frequent site updates.&amp;nbsp; The less we do to feed Googlebot new content, the less interested Googlebot becomes in our website.&lt;/P&gt;
&lt;P&gt;Every webmaster, and business owner, hopes to have top search results on Google, and lots of site visitors from the search engines in general.&amp;nbsp; It's when the success we wish for isn't forthcoming that we start to turn to "the dark side", and&amp;nbsp;do things we wouldn't normally consider.&amp;nbsp; Such as repeatedly submitting, and resubmitting,&amp;nbsp;our website to Google in the assumption that doing so is the way to&amp;nbsp;achieve what we want.&amp;nbsp; Some webmasters even attempt to manipulate the search results in more deceptive ways, rather than just impatient ways.&amp;nbsp; However, the&amp;nbsp;deceptive ways, will only lead to your website's demise.&lt;/P&gt;
&lt;P&gt;Does Google penalise websites for over submission?&amp;nbsp; No, it does no such thing.&lt;/P&gt;
&lt;P&gt;Who is penalising your website when you over submit then?&amp;nbsp; You are!&lt;/P&gt;
&lt;P&gt;It's clear that all Google wants is content.&amp;nbsp; Unique, genuinely intersting and engaging content.&amp;nbsp; The more content you offer on your website, the more Google is going to visit your site.&amp;nbsp; The more content you have indexed by Google, unique and interesting content, the more likely your site is to appear in search engine results pages (SERPs).&amp;nbsp; This in turn brings more site visitors and traffic.&lt;/P&gt;
&lt;H2&gt;Conclusion&lt;/H2&gt;
&lt;P&gt;Have you ever wondered how much more successful your website might be if you dedicated yourself to it's content?&lt;/P&gt;
&lt;P&gt;Google doesn't penalise websites for over submission.&amp;nbsp; However, better to avoid such non-productive tasks and spend all available resources and time on writing or improving the website content.&lt;/P&gt;
&lt;P&gt;Think smarter and reap the rewards that a better website will bring for you quite naturally.&lt;/P&gt;</content:encoded>
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    <item>
      <title>CMS4Seo is Built for Success! The all new SEO content management system from BSolve IT.</title>
      <link>http://www.bsolveit.com/news/article-019--cms4seo-is-built-for-success-the-all-new-seo-content-management-system-from-bsolve-it.htm</link>
      <description>Building your web site with CMS4Seo is one of many ways to all but ensure success on the web.  It's easy to use, faster than any other CMS on the market, and allows you to really target the search engines.  Includes built in support for search engine friendly URL's.</description>
      <pubDate>Tue, 28 Apr 2009 01:17:44 GMT</pubDate>
      <guid isPermalink="true">http://www.bsolveit.com/news/article-019--cms4seo-is-built-for-success-the-all-new-seo-content-management-system-from-bsolve-it.htm</guid>
      <comments>http://www.bsolveit.com/news/article-019--cms4seo-is-built-for-success-the-all-new-seo-content-management-system-from-bsolve-it.htm#UserComments</comments>
      <category>General News</category>
      <content:encoded>&lt;H1&gt;Built for Search Engine Success&lt;/H1&gt;
&lt;P&gt;The all new &lt;B&gt;CMS4Seo&lt;/B&gt; content management system (CMS) developed by BSolve IT Limited is the essential foundation for any business aiming to increase their market share via search engine traffic from Google, and the rest&amp;nbsp;the web.&amp;nbsp; &lt;IMG style="FLOAT: right; PADDING-BOTTOM: 20px; PADDING-TOP: 20px" alt=CMS4Seo src="http://www.bsolveit.com/uploads/images/cms4seo-boxed.jpg"&gt;Users of the new search engine optimised website building system are not only finding it easier to live with than any previous market offering, but it's also so much faster and smoother than anything previously seen.&amp;nbsp; This incredibly fast SEO driven CMS&amp;nbsp;that targets the all the major search engines, including Google and Yahoo, uses the latest .NET technology, and includes features to make it easy to promote your site on the search engines such as:&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;&lt;STRONG&gt;Automatic generation of sitemaps for both Google and Yahoo&lt;/STRONG&gt;&lt;BR&gt;This guarantees that every page of your web site if fully indexed quickly&lt;/LI&gt;
&lt;LI&gt;&lt;STRONG&gt;Quick and easy access to page titles, descriptions and keywords&lt;BR&gt;&lt;/STRONG&gt;Makes it a breeze to&amp;nbsp;rapidly apply search engine optimisation principles to large volumes of web site pages&lt;/LI&gt;
&lt;LI&gt;&lt;STRONG&gt;Automatic Search Engine Friendly URLs (SEFU's)&lt;/STRONG&gt;&lt;BR&gt;Automatically generated, but can also be easily tweaked by the user to&amp;nbsp;further enhance search engine optimisation&lt;/LI&gt;
&lt;LI&gt;&lt;STRONG&gt;SEFU's and Meta data for all content pages including FAQ answer pages, and News articles&lt;/STRONG&gt;&lt;BR&gt;Maximising opportunities for creating great optimised content that will further attract the search engines and boost site traffic and visibility&lt;/LI&gt;
&lt;LI&gt;&lt;STRONG&gt;Advanced User Comment Engine&lt;BR&gt;&lt;/STRONG&gt;Enabling site visitors to easily&amp;nbsp;add comments to FAQ pages and News pages to encourage repeat visits, linking, and discussion.&amp;nbsp; More great content that will further attract the search engines, boosting site traffic still further!&lt;/LI&gt;
&lt;LI&gt;&lt;STRONG&gt;Automatic RSS Feeds for FAQ's, News, and Comments&lt;/STRONG&gt;&lt;BR&gt;Enables subscribers to be informed of new content, articles and comments, further encouraging repeat visits, linking and discussion&lt;/LI&gt;&lt;/UL&gt;
&lt;P&gt;With so many built-in features for targetting the search engines, and for boosting site traffic, CMS4Seo is the clear choice for any business wanting to create a new web site and enjoy the benefits of&lt;STRONG&gt; top search engine results on Google&lt;/STRONG&gt;, Yahoo, etc.&lt;/P&gt;
&lt;P&gt;As if all that wasn't enough, CMS4Seo also manages to make the hour glass, and even&amp;nbsp;Ajax loading images a thing of the past.&amp;nbsp; Navigating page content and details in the CMS so fast, it actually appears to be instant!&amp;nbsp;&amp;nbsp; The advantage of this over rival CMS systems, is that it enables you to rapidly create large volumes of pages and content without the stress of waiting around for each save to occur, and page refresh.&amp;nbsp; Even rearranging your menu and pages is fast and easy.&amp;nbsp; It's just a drag and a drop, without having to navigate away from the content your working on.&lt;/P&gt;
&lt;H2&gt;Easy To Use and Full of Useful Features&lt;/H2&gt;
&lt;P&gt;Using the most advanced, yet easy to use, built-in editor for creating and updating your page content is a breeze with the multi award winning Telerik RadEditor for ASP.NET Ajax.&amp;nbsp; Working with content is as easy as using Microsoft Word, if not easier!&amp;nbsp; The editor&amp;nbsp;includes a host of built in tools and wizards to enable you to easily manage your content, including:-&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;Built in managers for images, documents, media, flash, and even&amp;nbsp;HTML templates&lt;/LI&gt;
&lt;LI&gt;An Ajax spell checker, with custom dictionary&lt;/LI&gt;
&lt;LI&gt;Hyperlink manager&lt;/LI&gt;
&lt;LI&gt;Code snippets&lt;/LI&gt;
&lt;LI&gt;W3C HTML validator&lt;/LI&gt;
&lt;LI&gt;Word/Character Statistics&lt;/LI&gt;
&lt;LI&gt;...and so much more!&lt;/LI&gt;&lt;/UL&gt;
&lt;H2&gt;Watch the "How To"&amp;nbsp;Videos Online Now&lt;/H2&gt;
&lt;P&gt;Available to watch online now,&amp;nbsp;is the &lt;A title="watch the online videos now" href="/cms4seo.aspx#vids"&gt;CMS4Seo "How To" video series&lt;/A&gt;.&amp;nbsp; These short streaming videos enable you to see just how powerful, yet so remarkebly simple, fast&amp;nbsp;and easy to use this content management system really is.&amp;nbsp; It's like no other content management system (CMS) you've previously seen!&amp;nbsp; &lt;/P&gt;
&lt;P&gt;An online demonstration of this new system can be arranged, and is highly recommended.&amp;nbsp; If you're considering redesigning your website, or launching a new website and you want total search engine success on Google, Yahoo, MSN, and the others, then look no further than CMS4Seo.&lt;/P&gt;
&lt;P&gt;&lt;A title="Watch the online videos for CMS4Seo now" href="/cms4seo.aspx#vids"&gt;&lt;IMG style="BORDER-RIGHT: 0px solid; BORDER-TOP: 0px solid; BORDER-LEFT: 0px solid; WIDTH: 114px; BORDER-BOTTOM: 0px solid; HEIGHT: 26px" src="http://www.bsolveit.com/uploads/images/watchnow-button.png"&gt;&lt;/A&gt;&lt;/P&gt;</content:encoded>
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      <title>Should SEO be the domain of PR and Marketing professionals?</title>
      <link>http://www.bsolveit.com/news/article-024--should-seo-be-the-domain-of-pr-and-marketing-professionals.htm</link>
      <description>Should search engine optimisation be the domain of Public Relations and Marketing professionals?</description>
      <pubDate>Mon, 27 Apr 2009 08:44:51 GMT</pubDate>
      <guid isPermalink="true">http://www.bsolveit.com/news/article-024--should-seo-be-the-domain-of-pr-and-marketing-professionals.htm</guid>
      <comments>http://www.bsolveit.com/news/article-024--should-seo-be-the-domain-of-pr-and-marketing-professionals.htm#UserComments</comments>
      <category>General News</category>
      <content:encoded>&lt;H1&gt;&lt;IMG style="BORDER-LEFT-COLOR: #bfbfbf; BORDER-BOTTOM-COLOR: #bfbfbf; WIDTH: 399px; BORDER-TOP-COLOR: #bfbfbf; HEIGHT: 277px; BORDER-RIGHT-COLOR: #bfbfbf" alt="The usual suspects" src="http://www.bsolveit.com/uploads/images/usual-suspects.jpg" border=1&gt;&lt;/H1&gt;
&lt;H1&gt;Should SEO be the domain of PR and Marketing professionals?&lt;/H1&gt;
&lt;H2&gt;
&lt;P&gt;Simple Definition - SEO Expert&lt;/P&gt;&lt;/H2&gt;
&lt;P class=orange&gt;Individuals&amp;nbsp;who are comfortable with code, web development, varied analysis tools, and understand the do's and don'ts when it comes to the likes of Google and other search engines.&amp;nbsp; Possibly to be referred to as a geek, or anorak.&amp;nbsp; Could well be a train spotter.&amp;nbsp; Unlikely to be the centre of attention at&amp;nbsp;a social gathering.&amp;nbsp; Not so good with non-computer languages, the written word for general publication, or indeed people other than his/her fellow philatelists.&lt;/P&gt;
&lt;H2&gt;
&lt;P&gt;Simple Definition - PR Professional&lt;/P&gt;&lt;/H2&gt;
&lt;P class=orange&gt;Typically gregarious, out spoken, seemingly knowledgeable and understands that the pen is infinitely mightier than the AK-47 or M16.&amp;nbsp; Someone who is trained and skilled in business marketing, has plenty of contacts and experience in "getting the word out".&amp;nbsp; Skills may also include identifying what the word is, prior to getting it "out".&amp;nbsp; This person is good at writing and/or proofing copy for publication, and understands the target audience.&lt;/P&gt;
&lt;P&gt;These are two seemingly compatible, but wildly different individuals and skills.&amp;nbsp; The&amp;nbsp;&lt;A href="/faq/qa-38--what-is-search-engine-optimisation-seo.htm"&gt;SEO&lt;/A&gt; and the PR expert.&amp;nbsp; Why is it&amp;nbsp;that so many organisations now expect one of these two individuals to do the job of both?&amp;nbsp; More and more these days, the SEO agency is being either asked to provide the technical SEO services, and at the same time being pressured to provide copy writing and PR advice also.&amp;nbsp; Conversely, PR professionals are being expected to fully understand, and consult, on what's really technical issues relating to web site development and search engine optimisation.&amp;nbsp; How did these lines become so blurred?&amp;nbsp; Why are organisations attempting to kill off either one or the other, when so clearly neither is either comfortable or capable of taking over the role of the other?&lt;/P&gt;
&lt;P&gt;It recently struck me that, from one point of view, a person that is technically minded and great with code, possibly isn't the person I would want to write copy for my website.&amp;nbsp; I'm not sure I would even trust them to write the title tags, or meta description?&amp;nbsp; I would expect that they would offer guidance on the best way to go about it, but not actually provide any written copy at all.&amp;nbsp; Similarly, I wouldn't ask the person that writes the copy for my web pages, or media publications to setup our servers, migrate our desktops from Windows XP to Vista, nor would I ask them to develop a new cutting edge web site for us.&amp;nbsp; I would no more ask one of these professionals to provide input on a subject other than their own, than I would ask my Doctor to fit a new kitchen for me.&amp;nbsp; &lt;/P&gt;
&lt;P&gt;Obviously everyone is feeling the pinch with the ongoing credit crunch / global financial crisis, but if any company is going to take their web site seriously, then they really need to take it seriously.&amp;nbsp;Don't expect&amp;nbsp;your SEO person, whether in house or agency, to provide services that they aren't equipped or best suited to provide.&amp;nbsp; People who successfully provide SEO services, aren't always so gifted at PR; and vice versa.&lt;/P&gt;
&lt;P&gt;Companies, depending on budgets, should deploy a more diverse team of experts to ensure success in media and search engines, such as copywriters, Web designers, Web developers, analytical experts, etc.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Marketing minded people:&lt;BR&gt;&lt;/STRONG&gt;Marketing minded people who understand "on page" content are people who can rapidly understand your business and objectives.&amp;nbsp; Through research into keywords and competitive analysis, they quickly draft a strategy for content and marketing.&amp;nbsp; An "on page"&amp;nbsp;person with a marketing mind will also help you address holes in your content, and be more than competent copywriters due to years of experience in SEO projects.&amp;nbsp; A gifted communicator, and a powerful asset.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Technical SEO Expert:&lt;/STRONG&gt;&lt;BR&gt;This person knows all of the technical pitfalls of a Web site.&amp;nbsp; They probably read the Google patents and have a&amp;nbsp;plethora of tools that they use to analyse a web site.&amp;nbsp; They are very comfortable with code, but may have a few communication issues, and solitary hobbies; see &lt;EM&gt;train spotting&lt;/EM&gt;.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;The Link Builder:&lt;/STRONG&gt;&lt;BR&gt;The link builder is all about promoting the authority of a web site through inbound links from related web sites.&amp;nbsp; With a network of known sites and partners, they are able to promote your site rapidly and increase traffic quickly.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;The Project Manager:&lt;/STRONG&gt;&lt;BR&gt;Cutting to the chase, the project manager quickly dispels the flannel and the over analysed.&amp;nbsp; A solid project manager is critical if you want to move past research and actually effect progress, changes, and of course results.&lt;/P&gt;
&lt;P&gt;Frequently it makes sense to outsource the SEO to the good companies that can provide the required expertise.&amp;nbsp; The cost of outsourcing SEO is typically significantly less than employing in-house skills.&amp;nbsp; Be aware though that the SEO company isn't going to know your business as well as you do, and that they do have "other clients".&amp;nbsp; The technical advice remains the same from client to client, so perhaps find some way to bridge the gap between their technical SEO skills and your ability to describe your business, services and products.&lt;/P&gt;
&lt;P&gt;Should SEO be the domain of PR and Marketing professionals?&amp;nbsp; If you're the sort of person who would answer "Yes", to that question, presumably you would also be happy asking a plumber to do a little root canal work for you?&amp;nbsp; Both SEO and PR are skills that require&amp;nbsp;training, and aptitude.&amp;nbsp; For your company to have success with either, don't ask one to&amp;nbsp;do the job of&amp;nbsp;the other.&amp;nbsp; &lt;/P&gt;</content:encoded>
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      <title>Winners of the International Web Marketing Association Award 2008 for Tollers web site</title>
      <link>http://www.bsolveit.com/news/article-023--winners-of-the-international-web-marketing-association-award-2008-for-tollers-web-site.htm</link>
      <description>Winners of the International Web Marketing Association Award 2008 for Tollers web site</description>
      <pubDate>Tue, 25 Nov 2008 05:49:39 GMT</pubDate>
      <guid isPermalink="true">http://www.bsolveit.com/news/article-023--winners-of-the-international-web-marketing-association-award-2008-for-tollers-web-site.htm</guid>
      <comments>http://www.bsolveit.com/news/article-023--winners-of-the-international-web-marketing-association-award-2008-for-tollers-web-site.htm#UserComments</comments>
      <category>General News</category>
      <content:encoded>&lt;H1&gt;&lt;IMG style="WIDTH: 100px; HEIGHT: 89px" src="http://www.bsolveit.com/uploads/images/WA_2008.jpg"&gt;&lt;/H1&gt;
&lt;H1&gt;International Web Marketing Association&amp;nbsp;Award 2008&amp;nbsp;for Tollers LLP web site&lt;/H1&gt;
&lt;P&gt;Tollers LLP, one of the regions leading law firms has announced the launch of its &lt;A href="http://www.tollers.co.uk" target=_blank&gt;re-developed website&lt;/A&gt;.&amp;nbsp; The site significantly pushes the boundaries of web innovation using new technology which will now be showcased by Microsoft across the World.&lt;/P&gt;
&lt;P&gt;With the expertise of Mark McNeece of BSolve IT Limited, the site has been developed using Microsoft.NET technology and includes an extensive and powerful Content Management System (CMS) which allows Tollers to rapidly publish site updates to keep clients and users ahead of the latest developments. A unique factor of the system is that it is designed to be an entirely visual environment enabling Tollers to easily modify content and pages using drag and drop techniques.&lt;/P&gt;
&lt;P&gt;The new Tollers website also embraces the concept of 'web 2.0' and 'Ajax' which enables users to customise how they view the site and what additional information can be seen.&amp;nbsp; The technological innovation pioneered by Tollers is called ‘Info-Docks’.&amp;nbsp; Info-Docks can be switched on and off, repositioned, expanded or collapsed by the user providing full control on the information required.&amp;nbsp; Users are also able to customise and add Info-Docks to pages for headline news, weather forecasts or related legal articles.&lt;/P&gt;
&lt;P&gt;To guide users on how to effectively use Info-Docks, a demonstration streaming video is available from any page.&lt;BR&gt;&amp;nbsp;&lt;/P&gt;
&lt;H2&gt;International Web Marketing Association 2008 Award for Legal Excellence&lt;/H2&gt;
&lt;P class=bodytext&gt;The&amp;nbsp;&lt;A href="http://www.webaward.org " target=_blank rel=nofollow&gt;WebAwards&lt;/A&gt; name the best Website in 96 industry categories.&amp;nbsp; Nominations for best web site come from interactive agencies and web site marketing departments in more than 47 countries from around the world.&amp;nbsp; &lt;/P&gt;
&lt;P class=bodytext&gt;The Tollers website won the award for 2008 based on the industry leading use of .NET web technology, innovation, and content.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Martin Hill, managing director of Tollers commented: &lt;/STRONG&gt;&lt;BR&gt;"The website has been developed to give our users a comprehensive source of legal information that is easy navigate and gives our clients and users the benefit of being in complete control of what extra information they want to view."&lt;/P&gt;
&lt;P&gt;"Not only is this website unlike any other legal website, the use of new technology, through the expertise of BSolveIT, has made it a pioneer of corporate websites which will be globally showcased by Microsoft. We are delighted with the result."&lt;/P&gt;</content:encoded>
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