Search Engine Submission

FAQ: Frequently Asked Questions

My Google ranking has dropped, do I need to resubmit my website?

When my website was first picked up by Google, we ranked highly for a number of our most important search terms.  Since then, our rank has gone down.  Do I need to resubmit my website in order to get the better search engine results again?

It's not uncommon for new websites to achieve top results when they are first indexed by Yahoo and Google, but for the results to gradually drop off over the next few weeks.  We know that the search engines favour new / fresh content, but it's unusual for any new website to consistently do well from first launch.  It takes time for a site to establish or attract inbound links, traffic, and indeed trust.  With Google, the period of time from first indexing a site until it starts to do well in search results is often referred to as "the sandbox" effect.

Google have claimed there is no such thing within their algorithm, but have also said that it's entirely understandable why so many people believe there is such a sandbox.  However, it's just the standard algorithm at work.  A new site has little or no quality inbound links, probably little traffic, and no trust rating - such as from site longevity.

Therefore, resubmitting your site to the search engines is not going to make any difference.  What you need to do is work on your content to improve it, and build on it.  Offer as much new and genuinely interesting content as you can in the hope of attracting those all important inbound links, naturally.  If you can, offer something unique on your website that sets it apart from your competitor sites.

A famous man, Earl Nightingale, said in his famous book "The Strangest Secret" that, "...to increase ones sales, one merely has to increase ones service".  Similarly, if you want to sell less, just reduce your service.  The same thing applies to your website as regards the content.  If you want it to do well on the search engines, including the all important Google, you must increase your offering - it must stand out from the rest.

Take every opportunity to add and improve your content.

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Comments »

November 03, 20099:19 AM
Do we need to resubmit our sitemap with google everytime we update new content to our website?
November 03, 20099:51 AM
No, you don't need to resubmit to Google which is a crawler based search engine. It will periodically revisit your site and discover new content. It will do this more and more regularly if it discovers new content every time it visits your site. If you site content doesn't change often, then it will visit your site less frequently.
November 09, 20099:09 PM
what if you were getting spammed (ads placed on the site through an open forum) and you put in Mollum softward. Would that do something to drop your website in google rankings? My website has dropped from number one page to 11 or 12 page!
November 10, 20092:48 PM
That's an interesting point, Edina. Google is very critical of unmoderated forums due to the lack of quality content that can often be found. You should make every effort, either personally or with a service like Mollum, to moderate the quality of comments being posted to your forum. Failing to moderate posts will likely result in lots of spam, as you have had, which will lead to penalties.

One of the primary concerns that Google has is that your spam posts, and even quality posts, can include links to other sites. You should make sure any links that get posted in comments are tagged rel="nofollow", so that they do not effect PageRank, and cannot harm your site.

If you can show Google that you have taken steps to moderate your forum effectively, and that any links that should not effect PageRank (basically all links in forum posts) are tagged rel="nofollow", then you should submit a reinclusion request to Google. Your reinclusion request should show that you've understood what was previously wrong with your site or forum, what steps you've taken to correct the issue(s), and a solemn undertaking not to let the issues surface again in the future.

I hope this helps?
alan carr said,
December 07, 20091:15 AM
once you have submitted your site to google allow it to settle for a while,it may go up and down the serps but eventually it will settle in position,in the meantime add quality content often and find good quality inbound links eventually it will climb the positional rankings if you add relevant content,google got big by presenting quality content in relevance to customer requirement so the more you can give with regards to quality content for your desired keyword or phrase the more emphasis google will attach to your site as a credible source,if in doubt about how to approach this obtain the services of a professional as a simple blunder can harm your credibility with google irrevocably.

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My Google ranking has dropped, do I need to resubmit my website? - FAQ and Answer